It’s a good time to be updating your website and making sure you hit the ground running as soon as we can welcome visitors back to the area.
We frequently see members’ websites that are missing very basic information so here’s a little reminder for some key things to check and include so you can capture as many views and potential bookings as possible.
- Make sure your opening text includes the wording that you are in the Brecon Beacons National Park (or at the edge of, near to etc as appropriate), ideally with a hyperlink in a new window to www.breconbeacons.org
- If you are in the West of the park, you are most likely within the Fforest Fawr Geopark, and this should be mentioned, with a hyperlink in a new window to https://www.fforestfawrgeopark.org.uk/
- Make reference to key areas of interest that visitors can see and do near you with links to further information where possible.
- There are many searches for walks with the park, so mention any that you are near along with links where possible to full walking routes. The www.breconbeacons.org site is increasing the walks section as a matter of priority. As all content on the new site must be bilingual, the walking pages and towns pages are not all yet published, so let BBT know if there are any particular walks near you that are not showing on the site yet, and we will ask for these to be prioritised.
- With your own content, check all your links are working and update any text.
- It is good practice to have a short statement about your T&Cs regarding Coronavirus that is easy to find. This is so any people wishing to enquire or book would be clear about when you might accept any bookings and also your policy on refunds or transferral of bookings & deposits.
- If you are wanting some fresh images for the local area, have a look at the new Visit Wales image bank https://assets.wales.com/login as well as the Brecon Beacons brand bank https://brand.breconbeacons.org/login where you can also find the area logos that you can also use.
- Make the most of free training and ensure you have these useful tools linked to your site:
- Signup form for newsletters. You can have a free account with Mailchimp and they have training pages on their site to get you started https://mailchimp.com/resources/mailchimp-101/
- Site Analytics. Use either Google Analytics or see whether your site host has their own version. This is essential to understand how many people are actually visiting your site and crucially, where they come from.
- Yoast. Really useful free SEO tools for wordpress and a few other platforms. If nothing else, sign up to their blog for free hints and tips of how to improve your site’s readability and search engine ratings. https://yoast.com/seo-blog/
Let us know where you really need help as we are looking at some ongoing training sessions but can set up some virtual training now to help your online presence to be ready to go for when lockdown eases. Please email us at firstname.lastname@example.org or comment in the Facebook closed group. We are here to help.